Ricardo López Alonso is the leader of our team and the designated broker (License No. BK3360455). Ricardo is a talented professional with over 30 years of experience in marketing and sales. He earned a degree in Marketing and Mass Communications from King’s College and an MBA from Syracuse University. His specialization in statistics and market analysis led him to New York City, where he worked for an advertising agency and the commercial office of the Spanish Embassy. In this role, Ricardo served as the Director of the Consumer Products Department, reporting directly to the General Consul of Spain. His responsibilities included advising Spanish export companies on how to market their products in the United States.
In the 1990s, Ricardo began his career in real estate as an investor and also established his own commercial consulting and market research firm. He consulted for many major companies in the United States and Latin America, specializing in advising on the sale of products and services within the Latino community. He served on the board of directors and was the President of the International Association of Qualitative Research Consultants (QRCA).
In 2014, Ricardo moved to Florida and decided to fully focus on real estate. He initially specialized in long-term investments and property renovations. He obtained his sales associate license in Florida and later became a licensed broker. With his extensive marketing experience, Ricardo recognized the needs of homeowners in Brevard County and established the HL team of Hoven Real Estate to educate and assist Space Coast residents in the area of buying and selling real estate. He later founded his own real estate agency, Mar y Sol Properties.
Ricardo is the broker of Mar y Sol Properties, an agency founded with the mission of being different. He is also licensed as a real estate instructor (License No. ZH1003698) and is a faculty member at A+ Schools of Real Estate, where he teaches real estate licensing courses. Passionate about ethics, Ricardo has served on the Professionalism and Ethics Committee of the Space Coast Association of REALTORS®.
As a data analyst and technology pioneer, Ricardo is leveraging technology to enhance the real estate business. His background in quantitative market analysis and population trends allows him to offer a uniquely informed real estate buying experience.
Ricardo has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® offers the PSA certification to REALTORS® as determining property values depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the pricing assignment from various perspectives.
Ricardo joins more than 27,000 real estate professionals in North America who have earned the ABR® designation. All were required to successfully complete a comprehensive course in buyer representation and an elective course focusing on a buyer representation specialty, both in addition to submitting documentation verifying professional experience.
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