FloridaRealtors
- Mortgage rates climb to highest level in over 14 months 09/10/2026The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.amyc
- Building a lasting customer pipeline with open houses 09/10/2026Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.amyc
- Turn online attention into real business 09/10/2026At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.amyc
- Agents can ease brokerage changes by setting priorities 09/09/2026Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.amyc
- Baby boomers’ cash advantage strengthens offers 09/09/2026NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.amyc
- Florida Realtors launches Vote Yes on 3 campaign 09/09/2026The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.amyc
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- Real estate success starts with daily discipline 09/08/2026Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said.amyc
- Manufacturing growth could shape housing demand 09/08/2026Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.amyc
- Florida home, auto premiums drop nearly $3 billion 09/08/2026In 2025, homeowners' rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.amyc