FloridaRealtors
- Tech tools that help Realtors reduce safety risks 09/18/2026About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.amyc
- Tight inventory helps Florida prices hold firm 09/17/2026Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.amyc
- Mortgage rates rise to highest level since January 2025 09/17/2026The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.amyc
- Tech tools that help Realtors reduce safety risks 09/17/2026About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.amyc
- Five Florida metros lead in out-of-area new-home views 09/17/2026Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.amyc
- Hyperlocal content boosts AI search visibility 09/17/2026AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.amyc
- Late fall could provide Florida buyers' edge 09/17/2026A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.amyc
- Federal Reserve hikes key rate for 1st time in 3 years 09/16/2026The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.amyc
- Speed alone doesn’t convert real estate leads 09/16/2026Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.amyc
- Florida housing market levels off in August 09/16/2026Florida home sales dipped slightly in August, but tightening inventory and rising prices point to a leveling market, Florida Realtors Chief Economist Brad O’Connor said.amyc