Noticias – Florida REALTORS

FloridaRealtors

• Mortgage Rates Hold Near Annual Low 12/11/2025
  The average 30-year mortgage rate inched up to 6.22% from 6.19% last week, while 15-year rates rose slightly to 5.54% from 5.44, Freddie Mac said.
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• Bolder Interiors Take Hold in Homes 12/11/2025
  A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours.
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• Rate Shopping Pays, Most Don’t Do It 12/11/2025
  Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
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• Marketing Moves Beyond ‘Just Listed’ 12/11/2025
  As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.
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• NAR Forecast Sees 2026 Market Rebound 12/11/2025
  NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.
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• Fed Delivers Third Straight Rate Cut 12/10/2025
  The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately.
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• Jacksonville Lands on NAR’s 2026 Hot-Spot List 12/10/2025
  NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
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• Prioritizing Repairs Before Selling a House 12/10/2025
  Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.
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• Real-World Tips for Negotiating Concessions 12/10/2025
  Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.
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• Why AI Marketing Strategies Need a Human Touch 12/10/2025
  AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.
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